Prim

For Prim on 5th, we brought a rich, tactile warmth to the space with custom seating designed to complement the lounge’s moody, monochromatic aesthetic. The focal point of the room is a sweeping, serpentine banquette featuring an undulating backrest upholstered in an intricate feather-patterned velvet, finished with a bouclé-capped rim and smooth burgundy leather seating.

Across the space, custom-curved perimeter booths wrap seamlessly into elevated alcoves, offering plush, dusty-rose velvet seating that creates intimate pockets for guests. From tailored crimson velvet barstools lining the bar to sculpted central lounge sofas and matching cylindrical stools, every piece was crafted to deliver an effortless balance of fluid geometry, lavish texture, and high-end hospitality comfort.